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This book presents 19 papers on the reinvention of a tourist destination. It is divided into three parts, with the papers in each part focusing on two themes. Part one deals with destination marketing, focusing on the themes: competitiveness and branding and market research and segmentation. Part...

Weber, S.; Tomljenović, R.
Institute for Tourism Zagreb, Zagreb, Croatia
Reinventing a tourism destination: facing the challenge, 2004, pp 282 pp.