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Abstract

Online reviews left by guests have business value in terms of understanding customers' perceptions of hotels' product and service attributes. By focusing on customers' textual reviews through a text-mining approach (specifically, latent semantic analysis) and statistical tests, this study examined...

Author(s)
Xu Xun
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2019, 43, 1, pp 141-163
Abstract

Customers' online reviews play an important role in generating electronic word of mouth; these reviews serve as an online communication tool that highly influences consumers' demand for hotels. Using latent semantic analysis, which is a text mining approach, we analyze online customer reviews of...

Author(s)
Xu Xun; Li YiBai
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2016, 55, pp 57-69