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Abstract

Hotels today actively respond to online reviews given their tremendous influence on travelers' decisions. Yet, the questions of how to respond to online reviews continue to baffle hotel managers. By focusing on prospective travelers, we propose the effective management response signals hotels' care ...

Author(s)
Li ChunYu; Cui Geng; Peng Ling
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2017, 62, pp 42-53