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Abstract

Purpose - The broad goal of the study is to determine how travelers communicate in the cyberspace in relation to their positive and negative experiences they had when staying in a particular hotel. Further goals of this study include identifying the main themes that motivate consumers to evaluate...

Author(s)
Barreda, A.; Bilgihan, A.
Publisher
Emerald Group Publishing Ltd, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2013, 4, 3, pp 263-280