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AbstractFull Text

The aim of this paper is to show how to calculate the weight of criteria that influences the decision making process of potential hotel guests. By taking into consideration the growing importance of electronic word-of-mouth and the popularity of hotel reviews websites, this research note exposes...

Zaman, M.; Botti, L.; Tan Vo Thanh
Varna University of Management (ex International University College), Varna, Bulgaria
European Journal of Tourism Research, 2016, 13, pp 132-138