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As an emerging research paradigm, big data analytics has been gaining currency in various fields. However, in existing hospitality and tourism literature there is scarcity of discussions on the quality of data which may impact the validity and generalizability of research findings. This study...

Xiang Zheng; Du QianZhou; Ma YuFeng; Fan WeiGuo
Springer Berlin, Heidelberg, Germany
Information Technology and Tourism, 2018, 18, 1/4, pp 43-59