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Abstract

The Internet and electronic communication have generated significant changes in the marketing strategies of accommodation units. On the other hand, sustainable development is a goal which requires concrete actions and changed mentalities. A number of eco-certified accommodation units operate in...

Author(s)
Băltescu, C. A.; Boșcor, D.
Publisher
Transilvania University Press, Brașov, Romania
Citation
Bulletin of the Transilvania University of Brasov, Series V - Economic Sciences, 2015, 8, 2, pp 149-156
Abstract

Purpose - This study aims to examine various forms of hotel businesses' social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism, TA serves as an independent review site where visitors share their holiday ...

Author(s)
Özgen, H. K. S.; Kozak, M.
Publisher
Emerald Group Publishing Ltd, Bingley, UK
Citation
Worldwide Hospitality and Tourism Themes, 2015, 7, 3, pp 229-241