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AbstractFull Text

The aim of this paper is to show how to calculate the weight of criteria that influences the decision making process of potential hotel guests. By taking into consideration the growing importance of electronic word-of-mouth and the popularity of hotel reviews websites, this research note exposes...

Zaman, M.; Botti, L.; Tan Vo Thanh
Varna University of Management (ex International University College), Varna, Bulgaria
European Journal of Tourism Research, 2016, 13, pp 132-138

Purpose - This study aims to examine various forms of hotel businesses' social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism, TA serves as an independent review site where visitors share their holiday ...

Özgen, H. K. S.; Kozak, M.
Emerald Group Publishing Ltd, Bingley, UK
Worldwide Hospitality and Tourism Themes, 2015, 7, 3, pp 229-241