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AbstractFull Text

The aim of this paper is to show how to calculate the weight of criteria that influences the decision making process of potential hotel guests. By taking into consideration the growing importance of electronic word-of-mouth and the popularity of hotel reviews websites, this research note exposes...

Author(s)
Zaman, M.; Botti, L.; Tan Vo Thanh
Publisher
Varna University of Management (ex International University College), Varna, Bulgaria
Citation
European Journal of Tourism Research, 2016, 13, pp 132-138
Abstract

The Internet and electronic communication have generated significant changes in the marketing strategies of accommodation units. On the other hand, sustainable development is a goal which requires concrete actions and changed mentalities. A number of eco-certified accommodation units operate in...

Author(s)
Băltescu, C. A.; Boșcor, D.
Publisher
Transilvania University Press, Brașov, Romania
Citation
Bulletin of the Transilvania University of Brasov, Series V - Economic Sciences, 2015, 8, 2, pp 149-156