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Abstract

The notes and opinions on global platforms of customer reviews (such as Tripadvisor) have become essential marketing tools. The Regional Tourism Observatory of Champagne Ardennes has measured, quantitatively and qualitatively, the online reputation of the hotel establishments of its destinations....

Author(s)
Portet, S.
Publisher
Editions Touristiques Européennes, Paris, France
Citation
Espaces, Tourisme & Loisirs, 2016, No.329, pp 124-129