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Abstract

This study aims to establish a relationship between customer sentiments in online reviews and customer ratings for hotels. Customer sentiment refers to the emotions expressed by customers through the text reviews. These sentiments can be positive, negative or neutral. The study explores customer...

Author(s)
Geetha, M.; Pratap Singha; Sumedha Sinha
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2017, 61, pp 43-54