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Leisure Tourism

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Abstract

This article aims to examine the underpinnings of satisfied and unsatisfied hotel customers. A text-mining approach was followed and online reviews by satisfied and dissatisfied customers were compared. Online reviews of 2,510 hotel guests were collected from TripAdvisor.com for Sarasota, Florida....

Author(s)
Berezina, K.; Bilgihan, A.; Cobanoglu, C.; Okumus, F.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2016, 25, 1, pp 1-24
Abstract

Following the idiom "A picture is worth a thousand words", recent tourism and hospitality research has adopted deep learning techniques to better understand the content and effect of photographs. This exploratory study delves into image content, to learn which sets of images relate to positive and...

Author(s)
Zach, F. J.; Ma YuFeng; Fox, E. A.
Publisher
Texas A & M University Press, College Station, USA
Citation
e-Review of Tourism Research, 2019, 16, 2/3, pp 156-164