Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results

Abstract

This paper has measured the effects of antecedents of electronic word of mouth (eWOM) on Consumer Based Brand Equity (CBBE) for branded hotels. The hypotheses and a conceptual framework were developed based on the review of extant literature and qualitative study which were empirically tested using ...

Author(s)
Charu Sijoria; Srabanti Mukherjee; Biplab Datta
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2019, 28, 1, pp 1-27