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Leisure Tourism

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Abstract

Hotel ratings given by reviewers on travel-related social media sites are generally perceived as symmetric. Using the perspective of positive-negative asymmetry, we challenge this perception by comparing the prevalence of single- and dual-valence reviews associated with opposite hotel ratings....

Author(s)
Fong HocNang [Fong, H. N. L. ]; Lei SutIeng [Lei, S. I. S. ]; Law, R.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2017, 26, 1, pp 67-82
Abstract

Due to the experiential nature of travel-related products, online reviews have become an increasingly popular information source in travel planning and have a profound effect on consumers' buying decisions, particularly in hotel booking. On the basis of homophily and similarity-attraction theory,...

Author(s)
Chan ChengChu [Chan, C. C. I. ]; Lam, L. W.; Chow, C. W. C.; Fong HocNang [Fong, H. N. L. ]; Law, R.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2017, 66, pp 54-65
Abstract

The Internet has made searching for hotel room information and making online reservations common practices among hotel guests. Despite constantly changing consumer behavior and widespread application of online hotel information sources, limited studies have been conducted to examine the online...

Author(s)
Sun, S.; Fong HocNang [Fong, H. N. L. ]; Law, R.; Luk, C.
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2016, 21, 4, pp 443-456