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Abstract

Social media has expanded word of mouth (WOM) into a massive mean of online communication. Thus, consumers can now impact the reputation of a business by spreading positive or negative WOM worldwide. The hospitality industry is particularly vulnerable since the decision process is increasingly...

Author(s)
Fernandes, T.; Fernandes, F.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2018, 27, 2, pp 127-150
Abstract

This paper examines how corporate social responsibility (CSR)-certified hotels communicate CSR on their websites, how guests comment on hotels' CSR engagement in online reviews and how hotels respond to online reviews. The CSR communication strategies of stakeholder information, response and...

Author(s)
Ettinger, A.; Grabner-Kräuter, S.; Terlutter, R.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2018, 68, pp 94-104
AbstractFull Text

Social media has a kind of supremacy not only for the companies but also for the consumers as well. Consumers have a huge power on their fingertips to share their experiences, perceptions, and dis/satisfactions. With the use of social media, the user-generated content (UGC) has inevitably become...

Author(s)
Ayman, U.; Kaya, A. K.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 309-322
Abstract

Purpose: "Prosumers" (combining "producer" and "consumers") describes consumers' ability to openly share their product/service experiences and thereby drive sales and digital marketing. Understanding what motivates active prosumers to engage in electronic word-of-mouth (eWOM) and share or review...

Author(s)
Fine, M. B.; Gironda, J.; Petrescu, M.
Publisher
Emerald Publishing, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2017, 8, 2, pp 280-295
Abstract

The increasing trend in social media changes the landscape of crisis communication and thus, calls for innovation in hotel crisis management practices. This research examined how New York City hotels responded to recent issues surrounding the bed bug crisis on the social media site TripAdviosr....

Author(s)
Liu, B. J.; Kim, H.; Pennington-Gray, L.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2015, 47, pp 76-84
Abstract

The Internet and electronic communication have generated significant changes in the marketing strategies of accommodation units. On the other hand, sustainable development is a goal which requires concrete actions and changed mentalities. A number of eco-certified accommodation units operate in...

Author(s)
Băltescu, C. A.; Boșcor, D.
Publisher
Transilvania University Press, Brașov, Romania
Citation
Bulletin of the Transilvania University of Brasov, Series V - Economic Sciences, 2015, 8, 2, pp 149-156
Abstract

This special issue investigates the ways in which social media is currently impacting and will likely continue to affect the tourism and hospitality industry. Specific topics addressed by the eight papers include: the trends related to consumer use of social media; hotel responses to online reviews...

Publisher
Emerald Group Publishing Ltd, Bingley, UK
Citation
Worldwide Hospitality and Tourism Themes, 2015, 7, 3, pp 221-319
Abstract

The papers published in this volume are extended versions of selected research papers among the many contributions presented at ENTER2015 eTourism Conference. This collection of five articles provides a selection of the latest research on applications of ICT in travel and tourism. The first three...

Publisher
Springer Berlin, Heidelberg, Germany
Citation
Information Technology and Tourism, 2015, 15, 4, pp 287-410
Abstract

In the era of Web 2.0, hotel guests can write reviews about a hotel on the Internet, introducing their consumption experience. Now, most hotels can be booked online, however, further details of which are rarely learned by tourists. To ensure correct booking, online reviews are necessary for...

Author(s)
Tang XueMei; Lai ShengQiang
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2014, 29, 10, pp 61-68
Abstract

Social media are playing an increasingly important role as information sources for travelers and online reviews reconstruct the decision-making of purchase. The goal of this study is to investigate the influence extent of online reviews on consumer's hotel reservation intention. Based on the data...

Author(s)
Zhong ZhuLing; Yang Yang; Zhang Mu
Publisher
Asian Network for Scientific Information, Faisalabad, Pakistan
Citation
Journal of Applied Sciences, 2014, 14, 4, pp 341-347

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