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Abstract

With use of a more heavily user-influenced Web 2.0 approach now commonplace online, consumers have ready access to a vast amount of detailed hotel information and online user reviews, and can share their own evaluations. Online user-generated reviews are a form of electronic word-of-mouth and...

Author(s)
Gao BaoJun; Sun HanLin; Wang HanNing
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2016, 31, 4, pp 109-117
Abstract

The eight papers in this collection deal with: the meaning of travel; the role of self-reflection in backpackers' personal development; brand extension for hotels; the intention to use tourism applications; the credibility of tourism e-commerce platform online reviews; online customer experience...

Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2016, 31, 11, pp 14-31, 55-106, 117-127
Abstract

In the era of Web 2.0, hotel guests can write reviews about a hotel on the Internet, introducing their consumption experience. Now, most hotels can be booked online, however, further details of which are rarely learned by tourists. To ensure correct booking, online reviews are necessary for...

Author(s)
Tang XueMei; Lai ShengQiang
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2014, 29, 10, pp 61-68