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Abstract

Due to the experiential nature of travel-related products, online reviews have become an increasingly popular information source in travel planning and have a profound effect on consumers' buying decisions, particularly in hotel booking. On the basis of homophily and similarity-attraction theory,...

Author(s)
Chan ChengChu [Chan, C. C. I. ]; Lam, L. W.; Chow, C. W. C.; Fong HocNang [Fong, H. N. L. ]; Law, R.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2017, 66, pp 54-65
Abstract

Online customer reviews have received considerable attention in hospitality research because of their impact on hotel sales. In practice, control the creation of these reviews, especially those from negative perspectives. However, hotel managers can control how they respond to such negative...

Author(s)
Cheng, V. T. P.; Loi MeiKun
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2014, 31, 1, pp 1-15