Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results

Abstract

This paper has measured the effects of antecedents of electronic word of mouth (eWOM) on Consumer Based Brand Equity (CBBE) for branded hotels. The hypotheses and a conceptual framework were developed based on the review of extant literature and qualitative study which were empirically tested using ...

Author(s)
Charu Sijoria; Srabanti Mukherjee; Biplab Datta
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2019, 28, 1, pp 1-27
Abstract

This article empirically examines and validates a research framework that gives key insights into the influential role played by salient characteristics of online reviews, namely helpfulness (how helpful a review is) and advocacy (whether the review explicitly approves or rejects the brand), on...

Author(s)
Tathagata Ghosh
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2018, 27, 3, pp 299-322
Abstract

The aim of this research was to study the online CSR reporting of selected hotel groups in India for investigating the most commonly performed CSR initiatives. For this study four Hotel Groups were selected after the online review of their corporate websites and also availability of online CSR...

Author(s)
Babasaheb Jogdand; Madhuri Sawant
Publisher
Indian Institute of Tourism & Travel Management, New Delhi, India
Citation
International Journal of Tourism and Travel, 2018, 11, 1/2, pp 8-17
Abstract

This study aims to establish a relationship between customer sentiments in online reviews and customer ratings for hotels. Customer sentiment refers to the emotions expressed by customers through the text reviews. These sentiments can be positive, negative or neutral. The study explores customer...

Author(s)
Geetha, M.; Pratap Singha; Sumedha Sinha
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2017, 61, pp 43-54