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Abstract

Due to the experiential nature of travel-related products, online reviews have become an increasingly popular information source in travel planning and have a profound effect on consumers' buying decisions, particularly in hotel booking. On the basis of homophily and similarity-attraction theory,...

Author(s)
Chan ChengChu [Chan, C. C. I. ]; Lam, L. W.; Chow, C. W. C.; Fong HocNang [Fong, H. N. L. ]; Law, R.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2017, 66, pp 54-65