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Social media has a kind of supremacy not only for the companies but also for the consumers as well. Consumers have a huge power on their fingertips to share their experiences, perceptions, and dis/satisfactions. With the use of social media, the user-generated content (UGC) has inevitably become...

Ayman, U.; Kaya, A. K.
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 309-322