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Abstract

We investigate to what extent digital marketing strategies (such as having a digital marketing plan, responsiveness to guest reviews, and monitoring and tracking online review information) influence hotel room occupancy and RevPar directly, and indirectly through the mediating effect of the volume...

Author(s)
Pelsmacker, P. de; Tilburg, S. van; Holthof, C.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2018, 72, pp 47-55
Abstract

Developments in ICT and the massive growth in social media usage have increased the availability of data on travel behaviour. This brings an array of new possibilities to improve destination management through Data-driven decisions. This data, however, needs to be analysed and interpreted in order...

Author(s)
Zee, E. van der; Bertocchi, D.
Publisher
Springer Berlin, Heidelberg, Germany
Citation
Information Technology and Tourism, 2018, 20, 1/4, pp 153-180