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Leisure Tourism

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Abstract

Purpose: This paper aims to explore how emotional expressions embedded in online hotel reviews influence consumers' helpfulness perceptions. In particular, this study develops and tests hypotheses analyzing empirical data with a text-mining method in the context of hotels to investigate how review...

Author(s)
Lee MinWoo; Jeong MiYoung; Lee JongSeo
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2017, 29, 2, pp 762-783
Abstract

Purpose - The purpose of this paper is to illustrate new methods of examining structural differences among segmented markets beyond comparing merely univariate variable mean scores, so as to help marketers and researchers gain better insights into segment differences for meaningful strategy...

Author(s)
Oh, H. M.; Jeong, M. Y.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Contemporary Hospitality Management, 2010, 22, 7, pp 953-974
Abstract

As consumer generated media (CGM) are burgeoning online marketing techniques as a form of interpersonal and informal communications, many hotel guests have a chance to provide their candid and voluntary reviews of hotel experiences through these channels. However, little research has been...

Author(s)
Jeong, M. Y.; Jeon, M. H. M.
Publisher
Haworth Press Inc., Binghamton, USA
Citation
Journal of Hospitality & Leisure Marketing, 2008, 17, 1/2, pp 121-138