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Abstract

This study examines an "evaluation nudge" in which consumers' preferences for tourism products are dependent on whether the online information about alternative products is presented jointly (joint evaluation mode) or separately (separate evaluation mode). Utilizing two studies, relationship...

Author(s)
Tan HuiMin; Lv XingYang; Liu XiaoYan; Gursoy, D.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2018, 65, pp 29-40
AbstractFull Text

Social media has a kind of supremacy not only for the companies but also for the consumers as well. Consumers have a huge power on their fingertips to share their experiences, perceptions, and dis/satisfactions. With the use of social media, the user-generated content (UGC) has inevitably become...

Author(s)
Ayman, U.; Kaya, A. K.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 309-322
AbstractFull Text

The aim of this paper is to confront the weight of hotel attributes with the perceived value by the guests of Disneyland Paris partner hotels. In this regard, the weight of attributes/criteria has been calculated by Multi-Criteria Decision Analysis (MCDA) - Analytic Hierarchy Process (AHP) method....

Author(s)
Zaman, M.; Botti, L.; Tan Vo Thanh
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 325-335