This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and also on the degree of influence these perceptions have on buying intentions. Given the importance of perceived fairness, it is essential to understand the major factors that influence customers'...

Pricing and revenue management (RM) techniques have become a popular field of research in hotel management literature. The sector's background framework and evolution and the widespread use of new technologies have allowed a customer-oriented approach to be taken to pricing and the development of...

This article extends revenue management research into non-traditional hotel operating departments pertaining to convention hotel function space. This research evaluates utilization patterns of multiple convention hotel function spaces and identifies concurrent high-, medium- and low-utilization...

Rate fences are integral to the practice of revenue management. Prior research suggests that cross-cultural differences in consumer reaction to rate fences exist but little is known about why this is so. This research employed two experimental studies with consumers from the United States and South ...

Hotel revenue management is an activity domain that is uniquely technical, complex, and dynamic, and as such, it is often outsourced. This study explores the motivation of hotels to outsource their revenue management function to an outside entity. The major theoretical contribution is in being...

The Internet and cloud computing changed the way business operate. Standardised web-based applications simplify data interchange which allow internal applications and business partners systems to become interconnected and interoperable. This study conceptualises the smart and agile hospitality...

Purpose: Hoteliers are often frustrated by the significant fees charged for bookings by Online Travel Agents (OTAs), and they try to encourage more direct bookings that circumvent the OTA system. However, there are billions of dollars of room revenues generated by OTAs every year; and many...

This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers' perceived fairness. A 2×2×2 factorial between-subjects experimental design was used. Eight scenario-based surveys were employed to...

Cornell Study Examines Emerging Trends in Hotel Revenue Management

The Indian hospitality industry has recently recovered from a volatile downturn due to the country's economic exposure to the world economy stated Kumar et. Al., 2009; Ministry of Finance, Government of India, 2016 and has witnessed a rapid supply expansion of inventory observed Cushman & Wakefield ...