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Abstract

Despite the prospective benefits of a revenue management (RM) programme, some hotel managers remain concerned that customers perceive RM as being unfair. Studies have shown that offering customers information on a hotel's pricing practices can enhance their perceptions of fairness. To determine how ...

Author(s)
Choi SunMee; Mattila, A. S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2005, 46, 4, pp 444-451
Abstract

An exploration of cross-cultural differences in customers' fairness perceptions of hotel room pricing found that increasing the level of information improved fairness perceptions for respondents in both the USA and Korea. The study involved 120 respondents for each cultural group. Overall, US...

Author(s)
Choi SunMee; Mattila, A. S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2006, 47, 1, pp 27-35
Abstract

A decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. We discuss two alternative price presentation strategies, a blended and a nonblended rate approach,...

Author(s)
Noone, B. M.; Mattila, A. S.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2009, 28, 2, pp 272-279