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This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers' perceived fairness. A 2×2×2 factorial between-subjects experimental design was used. Eight scenario-based surveys were employed to...

Jiang Lan; Erdem, M.
Routledge, Philadelphia, USA
Journal of Hospitality Marketing & Management, 2018, 27, 4, pp 424-442