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Purpose: This study aims to examine the impact of a mega-sporting event "2014 FIFA World Cup" on hotel pricing strategies and performance. Design/methodology/approach: The present project examines the host regions' response to the 2014 FIFA World Cup which was established by the variance in the...

Barreda, A. A.; Zubieta, S.; Chen Han; Cassilha, M.; Kageyama, Y.
Emerald Publishing, Bingley, UK
Tourism Review, 2017, 72, 2, pp 184-208