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Purpose: Hoteliers are often frustrated by the significant fees charged for bookings by Online Travel Agents (OTAs), and they try to encourage more direct bookings that circumvent the OTA system. However, there are billions of dollars of room revenues generated by OTAs every year; and many...

Raab, C.; Berezan, O.; Christodoulidou, N.; Jiang Lan; Shoemaker, S.
Emerald Publishing, Bingley, UK
Journal of Hospitality and Tourism Technology, 2018, 9, 1, pp 121-135