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Abstract

Despite the prospective benefits of a revenue management (RM) programme, some hotel managers remain concerned that customers perceive RM as being unfair. Studies have shown that offering customers information on a hotel's pricing practices can enhance their perceptions of fairness. To determine how ...

Author(s)
Choi SunMee; Mattila, A. S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2005, 46, 4, pp 444-451