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Abstract

Pricing and revenue management (RM) techniques have become a popular field of research in hotel management literature. The sector's background framework and evolution and the widespread use of new technologies have allowed a customer-oriented approach to be taken to pricing and the development of...

Author(s)
Vives, A.; Jacob, M.; Payeras, M.
Publisher
Sage Publications Ltd, London, UK
Citation
Tourism Economics, 2018, 24, 6, pp 720-752