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Abstract

It has become necessary for hoteliers to take advantage of the huge opportunities generated by Internet technology by establishing their own websites for online promotions and purchases. Still, hospitality researchers have rarely investigated the underlying reasons why travellers reserve rooms...

Author(s)
Wong, J.; Law, R.
Publisher
Elsevier, Oxford, UK
Citation
International Journal of Hospitality Management, 2005, 24, 3, pp 311-329