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The purpose of this study is to segment hotel customers based on room rates and rate fences. Four distinct customer segments were identified by combining conjoint and cluster analysis methods: refund seekers, 1-week advance booking lovers, price-sensitive consumers, and non-fenced consumers. The...

Guillet, B. D.; Guo YuanYuan; Law, R.
Routledge, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 835-851