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Leisure Tourism

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Abstract

Purpose: The purpose of this study is to understand how and to what extent Hong Kong hotels have integrated customer relationship management (CRM) into their revenue management (RM) practices at individual customer level. Method: Semi-structured interviews were used to gather information from...

Author(s)
Guillet, B. D.; Shi XinChen
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2019, 31, 2, pp 978-997
Abstract

The purpose of this study is to segment hotel customers based on room rates and rate fences. Four distinct customer segments were identified by combining conjoint and cluster analysis methods: refund seekers, 1-week advance booking lovers, price-sensitive consumers, and non-fenced consumers. The...

Author(s)
Guillet, B. D.; Guo YuanYuan; Law, R.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 835-851
Abstract

The purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists towards various hotel room reservation policies. The study is meant to help the revenue managers of international hotel companies make informed choices on whether to pursue a...

Author(s)
Liu Wei; Guillet, B. D.; Xiao Qu; Law, R.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2014, 41, pp 148-157
Abstract

The purpose of this descriptive study is to explore revenue management (RM), it may relevant for travel agencies in their business management. In view of the features that this sector shares with traditional revenue management (RM) users such as the airline and hotel industries, travel agencies...

Author(s)
Chan SukHa [Chan, S. H. G. ]; Guillet, B. D.
Publisher
Canadian Center of Science and Education, Toronto, Canada
Citation
Journal of Management and Sustainability, 2015, 5, 4, pp 17-29
Abstract

Today's highly unpredictable and competitive global environment has had profound effects on the travel industry. Higher operational costs and reduced profit margins have caused many Hong Kong travel agencies go out of business altogether, the profit margins of Hong Kong travel agencies are...

Author(s)
Chan SukHa [Chan, S. H. G. ]; Guillet, B. D.
Publisher
Canadian Center of Science and Education, Toronto, Canada
Citation
Journal of Management and Sustainability, 2016, 6, 3, pp 57-67
Abstract

In the first study of its kind, a conjoint analysis of 530 Chinese leisure travelers visiting Hong Kong analyzed the relative value that these travelers assigned to a variety of hotel rate fences or rate restrictions. Not surprisingly, the attributes with the highest utility scores were also the...

Author(s)
Guillet, B. D.; Law, R.; Xiao Qu
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hospitality Quarterly, 2014, 55, 2, pp 186-196