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Leisure Tourism

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Abstract

A decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. We discuss two alternative price presentation strategies, a blended and a nonblended rate approach,...

Author(s)
Noone, B. M.; Mattila, A. S.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2009, 28, 2, pp 272-279
Abstract

The emergence of low-cost internet-enabled distribution channels has caused hotel managers to consider whether to manage the distribution channel, along with rate and length of stay, in trying to achieve optimum revenue. Using a computer simulation, the potential of distribution-channel management...

Author(s)
Choi, S. M.; Kimes, S. E.
Publisher
Elsevier Science Inc., New York, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2002, 43, 3, pp 23-31
Abstract

An exploration of cross-cultural differences in customers' fairness perceptions of hotel room pricing found that increasing the level of information improved fairness perceptions for respondents in both the USA and Korea. The study involved 120 respondents for each cultural group. Overall, US...

Author(s)
Choi SunMee; Mattila, A. S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2006, 47, 1, pp 27-35
Abstract

Travellers make advanced booking decisions in an imperfect information environment, an environment in which price signalling is likely to occur. This study examines the unique informational role of room rates by suggesting an analytical model of room rates as a signal of quality and sell-out risk...

Author(s)
Chen, C. C.; Ruseski, J. E.; Schwartz, Z.
Publisher
IP Publishing Limited, London, UK
Citation
Tourism Economics, 2009, 15, 2, pp 367-380
Abstract

The advanced-booking generic-strategies decision model is extended in this study to include consumer utility. It identifies the switch points, that is, the room rates and corresponding consumer-expected utilities at which a prospective consumer shifts from one strategic zone to another. The...

Author(s)
Schwartz, Z.
Publisher
Elsevier, Oxford, UK
Citation
International Journal of Hospitality Management, 2006, 25, 3, pp 447-462

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