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Abstract

This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers' perceived fairness. A 2×2×2 factorial between-subjects experimental design was used. Eight scenario-based surveys were employed to...

Author(s)
Jiang Lan; Erdem, M.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2018, 27, 4, pp 424-442
Abstract

The purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists towards various hotel room reservation policies. The study is meant to help the revenue managers of international hotel companies make informed choices on whether to pursue a...

Author(s)
Liu Wei; Guillet, B. D.; Xiao Qu; Law, R.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2014, 41, pp 148-157
Abstract

This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and also on the degree of influence these perceptions have on buying intentions. Given the importance of perceived fairness, it is essential to understand the major factors that influence customers'...

Author(s)
Țuclea, C. E.; Vrânceanu, D. M.; Năstase, C. E.
Publisher
Academy of Economic Studies, Bucharest, Romania
Citation
Amfiteatru Economic, 2018, No.Special 12, pp 905-919 (En), 667-682 (Ro)
Abstract

The Office of Fair Trading, a not-for-profit and non-ministerial government department of the United Kingdom (from April 2014 incorporated within the Competition and Markets Authority), investigated the legality of rate parity from 2012, particularly rate parity agreements made between...

Author(s)
Haynes, N.; Egan, D.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 923-933
Abstract

Despite the prospective benefits of a revenue management (RM) programme, some hotel managers remain concerned that customers perceive RM as being unfair. Studies have shown that offering customers information on a hotel's pricing practices can enhance their perceptions of fairness. To determine how ...

Author(s)
Choi SunMee; Mattila, A. S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2005, 46, 4, pp 444-451
Abstract

Purpose - This study's goal is to examine how an intensified room rate signal affects customers' perceptions, their propensity to book, and consequently hotels' revenue maximization. Design/methodology/approach - Subjects were asked to assess quality, sellout risk and the likelihood of getting a...

Author(s)
Schwartz, Z.; Chen ChihChien
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Contemporary Hospitality Management, 2010, 22, 1, pp 41-55
Abstract

Revenue management practices by hotel firms are increasingly coming under scrutiny, partly because of perceived unfairness stemming from variable or demand-based pricing. Under the umbrella of demand-based pricing in hotels, this study examined gender differences in perceived price fairness and the ...

Author(s)
Beldona, S.; Namasivayam, K.
Publisher
Haworth Press Inc., Binghamton, USA
Citation
Journal of Hospitality & Leisure Marketing, 2006, 14, 4, pp 89-107
Abstract

An exploration of cross-cultural differences in customers' fairness perceptions of hotel room pricing found that increasing the level of information improved fairness perceptions for respondents in both the USA and Korea. The study involved 120 respondents for each cultural group. Overall, US...

Author(s)
Choi SunMee; Mattila, A. S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2006, 47, 1, pp 27-35

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