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Abstract

The purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists towards various hotel room reservation policies. The study is meant to help the revenue managers of international hotel companies make informed choices on whether to pursue a...

Author(s)
Liu Wei; Guillet, B. D.; Xiao Qu; Law, R.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2014, 41, pp 148-157
Abstract

Hotel managers need to understand the marginal utility customers associate with a specific attribute of a hotel in order to effectively set up rate fences and to price their rooms accordingly. This study adopted a stated choice experiment and discrete choice modeling method to obtain hotel guests'...

Author(s)
Masiero, L.; Heo YoonJoung [Heo, Y. J. C. ]; Pan Bing
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2015, 49, pp 117-124