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AbstractFull Text

Revenue Management has been attracting increasing attention from practitioners and scholars as a viable strategy to improve financial effectiveness of firms. Because of perishability characteristics of its services, tourism industry (e.g. airlines, hotels, restaurants) emerges as a popular user of ...

Author(s)
Cetİn, G.; Bİlgİhan, A.; Demİrcİftcİ, T.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 253-260
Abstract

This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates on the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling,...

Author(s)
Ivanov, S.
Publisher
Zangador Ltd., Varna, Bulgaria
Citation
Hotel revenue management: from theory to practice, 2014, pp 204 pp.
Abstract

This exploratory research paper investigates the revenue management practices of accommodation establishments in Turkey through a survey of 105 managers. The findings indicate that hoteliers put the emphasis on price discrimination and room availability guarantee and are less likely to consider...

Author(s)
Ivanov, S.; Ayas, C.
Publisher
Elsevier B. V., Amsterdam, Netherlands
Citation
Tourism Management Perspectives, 2017, 22, pp 137-149
Abstract

This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers' perceived fairness. A 2×2×2 factorial between-subjects experimental design was used. Eight scenario-based surveys were employed to...

Author(s)
Jiang Lan; Erdem, M.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2018, 27, 4, pp 424-442
Abstract

Hotels theoretically can charge as many different rates or prices as they want, but if customers view the hotels rate policies as unfair, they are unlikely to patronize the hotel in future as perception of price fairness play an important role in customer satisfaction and their behavior....

Author(s)
Paramita Suklabaidya; Anjana Singh
Publisher
Publishing India Group, New Delhi, India
Citation
International Journal of Hospitality & Tourism Systems, 2017, 10, 1, pp 34-44
AbstractFull Text

The Arab Spring created challenges for hoteliers by drastically reducing demand across the region. While such events, also known as Black Swans, have been recognised in revenue management literature (Cross, 2009), turmoil research frequently focuses on actions to cope with crises of the economic...

Author(s)
Bedu, M.; Kuokkanen, H.
Publisher
EuroCHRIE,
Citation
32nd EuroCHRIE conference "Hospitality and Tourism Futures", Dubai 6-9 October 2014, 2014, pp 25
Abstract

This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and also on the degree of influence these perceptions have on buying intentions. Given the importance of perceived fairness, it is essential to understand the major factors that influence customers'...

Author(s)
Țuclea, C. E.; Vrânceanu, D. M.; Năstase, C. E.
Publisher
Academy of Economic Studies, Bucharest, Romania
Citation
Amfiteatru Economic, 2018, No.Special 12, pp 905-919 (En), 667-682 (Ro)
Abstract

Pricing and revenue management (RM) techniques have become a popular field of research in hotel management literature. The sector's background framework and evolution and the widespread use of new technologies have allowed a customer-oriented approach to be taken to pricing and the development of...

Author(s)
Vives, A.; Jacob, M.; Payeras, M.
Publisher
Sage Publications Ltd, London, UK
Citation
Tourism Economics, 2018, 24, 6, pp 720-752
Abstract

The consideration of future revenues presents a potential challenge for the hotel manager in pricing the services offered by the establishment. On the one hand, there is an obvious effect of the pricing strategy on current revenues of the hotel. On the other hand, there are long-term effects of the ...

Author(s)
Figueiredo, S.; Santos, G. E. de O.
Publisher
Federal University of Alagoas, Penedo, Brazil
Citation
Revista Iberoamericana de Turismo (RITUR), 2017, 7, 1, pp 101-113
Abstract

The purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists towards various hotel room reservation policies. The study is meant to help the revenue managers of international hotel companies make informed choices on whether to pursue a...

Author(s)
Liu Wei; Guillet, B. D.; Xiao Qu; Law, R.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2014, 41, pp 148-157

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