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Abstract

This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers' perceived fairness. A 2×2×2 factorial between-subjects experimental design was used. Eight scenario-based surveys were employed to...

Author(s)
Jiang Lan; Erdem, M.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2018, 27, 4, pp 424-442
Abstract

Hotels theoretically can charge as many different rates or prices as they want, but if customers view the hotels rate policies as unfair, they are unlikely to patronize the hotel in future as perception of price fairness play an important role in customer satisfaction and their behavior....

Author(s)
Paramita Suklabaidya; Anjana Singh
Publisher
Publishing India Group, New Delhi, India
Citation
International Journal of Hospitality & Tourism Systems, 2017, 10, 1, pp 34-44
Abstract

This research paper investigates the revenue management practices of Romanian classified hotels through a survey of 85 managers. The information found shows that the focus is on the pricing policy and not necessarily on their dynamics, on the optimization of the inventory sales and less on...

Author(s)
Țierean, O.
Publisher
Transilvania University Press, Brașov, Romania
Citation
Bulletin of the Transilvania University of Brasov, Series V - Economic Sciences, 2018, 11, 2, pp 57-70
Abstract

The purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists towards various hotel room reservation policies. The study is meant to help the revenue managers of international hotel companies make informed choices on whether to pursue a...

Author(s)
Liu Wei; Guillet, B. D.; Xiao Qu; Law, R.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2014, 41, pp 148-157
Abstract

This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and also on the degree of influence these perceptions have on buying intentions. Given the importance of perceived fairness, it is essential to understand the major factors that influence customers'...

Author(s)
Țuclea, C. E.; Vrânceanu, D. M.; Năstase, C. E.
Publisher
Academy of Economic Studies, Bucharest, Romania
Citation
Amfiteatru Economic, 2018, No.Special 12, pp 905-919 (En), 667-682 (Ro)
Abstract

Revenue management (RM), a common practice for the hotel industry, has been found to be very effective in generating extra revenue. However, prior studies have shown that the implementation of RM may potentially be in conflict with customer loyalty, the basis for long-term profitability. With a...

Author(s)
Lin YiHsin; Huang KuanCheng
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2015, 20, 12, pp 1374-1388
Abstract

Fairness perceptions play an important role in customers' behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context. To examine such differentiating characteristics, the study conducts a logit analysis by...

Author(s)
Heo YoonJoung [Heo, Y. J. C. ]; Lee, S. K.
Publisher
Elsevier Ltd, Oxford, UK
Citation
International Journal of Hospitality Management, 2011, 30, 2, pp 243-251
Abstract

The Office of Fair Trading, a not-for-profit and non-ministerial government department of the United Kingdom (from April 2014 incorporated within the Competition and Markets Authority), investigated the legality of rate parity from 2012, particularly rate parity agreements made between...

Author(s)
Haynes, N.; Egan, D.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 923-933
AbstractFull Text

Unlike the traditional form of the media such as newspapers, television and film, social media can not only deliver information to their readers, viewers, and listeners, but it can also attract their attention by the form and concept how the social media is designed. Many Chinese consumers are...

Author(s)
Kuzmanovikj, H.; Wu Jun
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 219-239
Abstract

Revenue management (RM) has become an indispensable strategic tool in capacity-constrained service industries whose total revenue often depends on the abilities of firms to use capacity efficiently. The restaurant business is similar enough to traditional RM industries such as hotels and airlines,...

Author(s)
Heo YoonJoung [Heo, Y. J. C. ]; Lee SeoKi; Mattila, A.; Hu, C.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2013, 35, pp 316-326

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