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Hotel managers need to understand the marginal utility customers associate with a specific attribute of a hotel in order to effectively set up rate fences and to price their rooms accordingly. This study adopted a stated choice experiment and discrete choice modeling method to obtain hotel guests'...

Masiero, L.; Heo YoonJoung [Heo, Y. J. C. ]; Pan Bing
Elsevier Ltd, Amsterdam, Netherlands
International Journal of Hospitality Management, 2015, 49, pp 117-124