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Leisure Tourism

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Abstract

Purpose: The purpose of this study is to understand how and to what extent Hong Kong hotels have integrated customer relationship management (CRM) into their revenue management (RM) practices at individual customer level. Method: Semi-structured interviews were used to gather information from...

Author(s)
Guillet, B. D.; Shi XinChen
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2019, 31, 2, pp 978-997
Abstract

The study proposes that deal-seeking travelers' perception of risk may have a dual and contradicting impact on expected utility and, consequently, on their propensity to search for a better deal and book the travel product. According to a traditionally utilitarian motivation, a high level of risk...

Author(s)
Schwartz, Z.; Chen, C. C.
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2012, 36, 2, pp 232-250