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Abstract

Purpose: The purpose of this study is to understand how and to what extent Hong Kong hotels have integrated customer relationship management (CRM) into their revenue management (RM) practices at individual customer level. Method: Semi-structured interviews were used to gather information from...

Author(s)
Guillet, B. D.; Shi XinChen
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2019, 31, 2, pp 978-997
Abstract

This study demonstrates the value of using readily available Organisation for Economic Co-Operation and Development (OECD) indicators to estimate hotel occupancy trends in a particular territory (Hong Kong) drawing upon almost four decades of data (1972-2010). The indicators predict the economic...

Author(s)
Tang MeiFung [Tang, M. F. C. ]; King, B.; Pratt, S.
Publisher
Sage Publications Ltd, London, UK
Citation
Tourism Economics, 2017, 23, 5, pp 1096-1113