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This paper presents possible development strategies which could enable small and medium sized hotel enterprises (SMEs) in Europe to adapt to the changing market place. Currently, the European hotel sector is characterised the by technological, financial and structural changes which could have a...

Marvel, M.
Travel & Tourism Intelligence, London, UK
Travel & Tourism Analyst, 2001, No.5, pp 43-60

The objective of this research was to identify efficient travel segment mixes that allow destination tourism policy-makers and marketers to efficiently plan, develop, and market their destinations, so that they can have greater and more stable tourism receipts. The population of this study was a...

Jang, S. C.; Morrison, A. M.; O'Leary, J. T.
Haworth Hospitality Press, Binghamton, USA
Journal of Travel & Tourism Marketing, 2004, 16, 4, pp 33-46
News Article

New papers examine impacts on tourism

1 February 2010

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