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Unlike the traditional form of the media such as newspapers, television and film, social media can not only deliver information to their readers, viewers, and listeners, but it can also attract their attention by the form and concept how the social media is designed. Many Chinese consumers are...

Kuzmanovikj, H.; Wu Jun
Sun Yat-sen University and Washington State University, Guangzhou, China
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 219-239