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The objective of this research was to identify efficient travel segment mixes that allow destination tourism policy-makers and marketers to efficiently plan, develop, and market their destinations, so that they can have greater and more stable tourism receipts. The population of this study was a...

Jang, S. C.; Morrison, A. M.; O'Leary, J. T.
Haworth Hospitality Press, Binghamton, USA
Journal of Travel & Tourism Marketing, 2004, 16, 4, pp 33-46