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Abstract

Competitive pricing is considered to be a very important part of revenue management, a management instrument that enables selling right products and services to the customers at the prices that will produce highest revenues. Marina business is supposed to be a business whose products or services...

Author(s)
Vlasic, D.; Poldrugovac, K.; Jankovic, S.
Publisher
Alexander Technological Institute of Thessaloniki, Thessaloniki, Greece
Citation
Journal of Tourism, Heritage & Services Marketing, 2019, 5, 1, pp 3-8
Abstract

The purpose of this paper is to identify the essential determinants, and highlight the importance, of synchronising the growth and development strategies of hotel companies. The paper aims to analyse preconditions to successful and stable business performance and customer loyalty. The paper is...

Author(s)
Valčić, S. B.; Bagarić, L.
Publisher
Routledge, Abingdon, UK
Citation
Economic Research-Ekonomska Istraživanja, 2017, 30, 1, pp 1631-1654