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Leisure Tourism

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Abstract

This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers' perceived fairness. A 2×2×2 factorial between-subjects experimental design was used. Eight scenario-based surveys were employed to...

Author(s)
Jiang Lan; Erdem, M.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2018, 27, 4, pp 424-442
Abstract

Purpose: The purpose of this research study is to present an overview of hotel revenue management (RM) research articles published in scholarly journals during the 2001-2013 period while offering a direction for future research that focuses on RM in the hotel industry context....

Author(s)
Erdem, M.; Jiang Lan
Publisher
Emerald Group Publishing Ltd, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2016, 7, 3, pp 300-312
Abstract

Purpose: Hoteliers are often frustrated by the significant fees charged for bookings by Online Travel Agents (OTAs), and they try to encourage more direct bookings that circumvent the OTA system. However, there are billions of dollars of room revenues generated by OTAs every year; and many...

Author(s)
Raab, C.; Berezan, O.; Christodoulidou, N.; Jiang Lan; Shoemaker, S.
Publisher
Emerald Publishing, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2018, 9, 1, pp 121-135