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Leisure Tourism

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Abstract

In selecting a hotel room, guests evaluate specific room characteristics. After their stay, these characteristics are used as reference levels in deciding which hotel room to stay in the future. According to prospect theory, the gains (i.e., upgrade or improving) and losses (i.e., downgrade or...

Author(s)
Masiero, L.; Pan Bing; Heo YoonJoung [Heo, Y. J. C. ]
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2016, 56, pp 18-27
Abstract

This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social...

Author(s)
Wang Xuan [Wang, X. L. ]; Heo YoonJoung [Heo, Y. J. C. ]; Schwartz, Z.; Legohérel, P.; Specklin, F.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 797-811
Abstract

Hotel managers need to understand the marginal utility customers associate with a specific attribute of a hotel in order to effectively set up rate fences and to price their rooms accordingly. This study adopted a stated choice experiment and discrete choice modeling method to obtain hotel guests'...

Author(s)
Masiero, L.; Heo YoonJoung [Heo, Y. J. C. ]; Pan Bing
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2015, 49, pp 117-124
Abstract

Fairness perceptions play an important role in customers' behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context. To examine such differentiating characteristics, the study conducts a logit analysis by...

Author(s)
Heo YoonJoung [Heo, Y. J. C. ]; Lee, S. K.
Publisher
Elsevier Ltd, Oxford, UK
Citation
International Journal of Hospitality Management, 2011, 30, 2, pp 243-251
Abstract

Revenue management (RM) has become an indispensable strategic tool in capacity-constrained service industries whose total revenue often depends on the abilities of firms to use capacity efficiently. The restaurant business is similar enough to traditional RM industries such as hotels and airlines,...

Author(s)
Heo YoonJoung [Heo, Y. J. C. ]; Lee SeoKi; Mattila, A.; Hu, C.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2013, 35, pp 316-326