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Abstract

This article proposes a model that divides the yield management process into four distinct clusters as practiced by the lodging practitioner. The model is constructed based on data from 63 upper-market hotel properties in the USA. The results indicate that the four predominant skill clusters are:...

Author(s)
Upchurch, R. S.; Ellis, T.; Seo, J. W.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2004, 16, 4, pp 47-58
Abstract

This article compares usage and competency factors of yield management principles as reported by those in charge of revenue enhancement within mid-sized, upper market (n=132) lodging operations located in the USA. The results indicate that 11 immediate revenue management factors, 5 intermediate...

Author(s)
Upchurch, R. S.; Ellis, T.; Seo, J.
Publisher
Pergamon Press, Oxford, UK
Citation
International Journal of Hospitality Management, 2002, 21, 1, pp 67-83