Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results

Abstract

The era has ended when revenue management can stand alone as a tactical approach to room management. With technological and management support, revenue management must be and is being integrated into all aspects of hotel management marketing and operating strategies. Going beyond its role of...

Author(s)
Cross, R. G.; Higbie, J. A.; Cross, D. Q.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hospitality Quarterly, 2009, 50, 1, pp 56-81
Abstract

Revenue management, the application of disciplined tactics that predict consumer behaviour at the micromarket level and optimize product availability and price to maximize revenue growth, is described. Success depends on the effective adaptation of revenue management techniques to the particular...

Author(s)
Cross, R. G.
Citation
Cornell Hotel and Restaurant Administration Quarterly, 1997, 38, 2, pp 32-43