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Abstract

With a reasonably certain estimate of expected transient demand for a particular date, a hotel manager can determine whether to accept a group's offer to block rooms and use hotel facilities for that date. While some hotels' proprietary revenue-management systems assist with determining whether to...

Author(s)
Choi SunMee
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2006, 47, 3, pp 260-271
Abstract

Despite the prospective benefits of a revenue management (RM) programme, some hotel managers remain concerned that customers perceive RM as being unfair. Studies have shown that offering customers information on a hotel's pricing practices can enhance their perceptions of fairness. To determine how ...

Author(s)
Choi SunMee; Mattila, A. S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2005, 46, 4, pp 444-451
Abstract

An exploration of cross-cultural differences in customers' fairness perceptions of hotel room pricing found that increasing the level of information improved fairness perceptions for respondents in both the USA and Korea. The study involved 120 respondents for each cultural group. Overall, US...

Author(s)
Choi SunMee; Mattila, A. S.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2006, 47, 1, pp 27-35
Abstract

The emergence of low-cost internet-enabled distribution channels has caused hotel managers to consider whether to manage the distribution channel, along with rate and length of stay, in trying to achieve optimum revenue. Using a computer simulation, the potential of distribution-channel management...

Author(s)
Choi, S. M.; Kimes, S. E.
Publisher
Elsevier Science Inc., New York, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2002, 43, 3, pp 23-31